Customers research online to make important buying decisions. Your business will win customers only if you give them the information they are looking for. Branding can greatly influence customer buying decisions and determine whether you will achieve your business’ objectives.…
I get approached a lot about the topic ‘How to Build a Brand’ and I always answer by saying: customers buy from brands with certain characteristics. These characteristics cement the relationship between you (or your business) and your clients. Nurturing good customer relationships is important to growing your business.
With that said, there is need to build a brand that clients will love, anticipate and depend on for the solutions they may
Successful marketing strategies are important whether you are running a small retail shop, a wholesale store, a partnership or a multi-million dollar corporation. A successful marketing strategy is implemented continuously and reviewed if need be in line with changing consumer preferences, marketing events and actions of your competitors.
You don’t have to spend a fortune or be super creative to generate leads and sales. The trick is to develop
The role of brands today is not different from what it was a century ago. It is only the methods and techniques of branding that have changed.
Many small businesses don’t have a clear idea about what brand building and management is all about. In fact, many small business owners brush the concept and think it should be preserved for the Nikes, Coca-Colas and other big corporations.
Branding helps business and companies outperform their competition and make
When you decide to take your business online, you can be overwhelmed on the range of marketing options to choose from. Online marketing is not as hard as many business owners think. Most of the time, you will get by with a great website design, valuable content, networking with other industry influencers and connecting with your prospects on social media sites.
Whether you run a small or medium sized business are a start up or a home business entrepreneur, the following are
When it comes to your business or company logo it is quite literally the face of your company. It’s the symbol or colors that people are going to see and associate with your business or company so it’s important that you choose something that is not only pleasing to the eye, but synonymous with your organization. When it comes to actually designing your small business logo there are a few tips that you should be aware of. This is definitely not
Maria Ross is a brand strategist that has been entertaining and educating audiences from the moment she could walk. And talk. And write. Prior to creating her blog Red Slice, She crafted branding and marketing strategies for Silicon Valley start-ups, global software firms, Internet companies, entertainment powerhouses and consumer businesses. One of her most popular books is, Branding Basics For Small Business, was a huge success and popular with companies trying to make sense of
If I had only one piece of advice to give on how to improve your business, it would be this: engage your customers through the internet. Very few businesses take advantage of the internet’s true marketing power, namely, they don’t engage in a dialogue with their customers.
How you promote your business affects the leads and sales generated. Today, anyone serious about running a business should have a website. The Internet gives small businesses access to a larger market without the need for millions of dollars in advertising spend.
However, having a website is not enough. You need to get prospective customers to the website, show them your offer and make them buy. A simple but effective way of getting people to your website is