February 18, 2013
branding and marketing

Branding is the Foundation of Marketing, it Shouldn’t Come After the Fact

There are many ways to gain traction for your business in terms of marketing but none are more important that some solid branding. In my opinion […]
February 15, 2013
Branding a Company

Branding a Company: Existing and New Clients Have Different Needs

When branding a company, it is important to understand existing clients and new clients have different needs. This means the client has a different relationship with […]
February 12, 2013
Inbound Marketing

Inbound Marketing: Thinking About Your Ideal Customer, not Your Average Customer

Customers are treasures thus they have to be taken care of. I love all my customers but there are average customers and ideal customers. What differentiates […]
February 7, 2013
Internal Branding Strategy

How to Develop an Internal Branding Strategy

Internal Branding Strategy used to be the last item on the Marketing Agenda and the first item to have the budget cut! Well, luckily for us […]