May 8, 2013
how to build a brand

How to Build a Brand that your Clients will Love

I get approached a lot about the topic ‘How to Build a Brand’ and I always answer by saying: customers buy from brands with certain characteristics. […]
February 15, 2013
Branding a Company

Branding a Company: Existing and New Clients Have Different Needs

When branding a company, it is important to understand existing clients and new clients have different needs. This means the client has a different relationship with […]