2013 - Page 8 of 11 - Roye Productions
February 22, 2013
building a brand that attracts clients

Gaining customers: Don’t Talk About “How” and “What”, Address the “Why”

Our current economic world is filled with both an abundance of options for purchase, paired with cost-conscious consumers looking for “what’s in it for me?” While […]
February 18, 2013
branding and marketing

Branding is the Foundation of Marketing, it Shouldn’t Come After the Fact

There are many ways to gain traction for your business in terms of marketing but none are more important that some solid branding. In my opinion […]
February 15, 2013
Branding a Company

Branding a Company: Existing and New Clients Have Different Needs

When branding a company, it is important to understand existing clients and new clients have different needs. This means the client has a different relationship with […]
February 12, 2013
Inbound Marketing

Inbound Marketing: Thinking About Your Ideal Customer, not Your Average Customer

Customers are treasures thus they have to be taken care of. I love all my customers but there are average customers and ideal customers. What differentiates […]